Job Description

Perrill is an award-winning digital marketing agency that exists to power businesses to win online. We are in search of a Digital Copywriter with 1-3+ years of experience to join our team of marketing professionals.

The Digital Copywriter’s mission is to develop and execute website copy, blog posts, social media posts, advertising copy, and other digital content that drives results and produces positive ROI for our clients. The key expectations of the Digital Copywriter are to:

• Write effective and compelling website content, blog posts, social media posts, and digital advertisements that drive revenue and relevant traffic
• Create effective content strategies and calendars that align with overall client goals
• Analyze content performance to determine opportunities for improvement
• Leverage AI tools where appropriate to assist in copywriting efficiency and effectiveness

The success of the Digital Copywriter will be measured by:

• Ability to write or optimize copy that satisfies client retainers and drives measurable results that align with client goals
• Ability to generate and execute on content strategies within monthly client retainers
• Successful collaboration with other marketing professionals

Demonstrated Skills and Key Competencies

The Digital Copywriter will have 1-3+ years of experience demonstrating the following:

• Core Content Writing Skills:
  • Demonstrates strong knowledge of content marketing and writing skills, best practices, trends, and news 
  • Understands core content writing skills and is proficient in grammar, sentence structure, and word choice
  • Stays on top of content marketing news, frequently pursues new knowledge, and presents ideas to the team
• Channel and Audience Versatility:
  • Successful in adapting writing for a wide range of audiences and channels 
  • Is proficient in writing copy for websites, blogs, ads, emails, and social media
  • Understands the nuances required to be successful writing across multiple channels
  • Demonstrates success writing copy that’s targeted to specific audiences
  • Writes copy within a client’s desired voice and tone; when appropriate, can create the voice and tone for the client
  • Understands how to conduct keyword research and/or effectively implement keywords into blog post content, headers, etc. as necessary for SEO purposes
• Innovation and Creativity:
  • Writes engaging, compelling, and effective copy that is unique and pushes boundaries as appropriate 
  • Employs effective storytelling techniques to create standout copy
  • Develops unique content that captures the client’s voice and appeals to their target audience
  • Creates well-planned content calendars and generates effective and creative topics
  • Leverages AI tools where appropriate to help elevate or expedite high-quality content creation

Salary : $60,000 to $70,000, depending on experience

Benefits at Perrill

Aside from on-the-job training and growth opportunities, you’ll also experience a plethora of other benefits working at Perrill, including:

• A fun, team-oriented culture built on positive and winning teamwork
• Flexible hours and work from home opportunities
• Medical, dental, and vision benefits
• 401(k) with matching
• Unlimited PTO
• Professional development opportunities

Are you ready to work with exciting brands and apply your content marketing skills alongside a team of professional marketers? If this sounds like you, we want to hear from you today!

Remote candidates may be considered, but strong preference will be given to candidates available to work in our office in Minnetonka, Minnesota, at least 2 days per week.

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