The ABC News Digital team sits at the intersection of journalism and innovation — crafting compelling content, including video, that reaches audiences wherever they are: our website, apps, distribution partners, and social platforms. We drive both the day-to-day and the big picture, developing short- and long-term strategies in close partnership with executive leadership. From sparking audience engagement to fine-tuning content performance, our work shapes and elevates ABC News' digital presence at every level.
The Social Media Producer is a vital member of the ABC News Social Team, driving the creation and distribution of compelling content across digital and social platforms — including TikTok, YouTube, Instagram, Facebook, X, and more. This role will work across brands and may be required to present on set for some situations.
This individual will help establish and maintain best practices that fuel audience growth, deepen engagement, and unify social and digital content into a cohesive experience. A sharp analytical eye is essential — this producer will leverage social analytics and other insights to make data-driven decisions that shape both production and publishing strategy, while maintaining a keen awareness of the competitive landscape.
On the production side, this role demands fluency across the full Adobe suite — crafting Instagram Story content and quote cards in Canva and Photoshop, editing TikTok and YouTube videos in Premiere, and live-tweeting and cutting broadcast content via Snapstream or other means.
Collaboration is central to this role. The producer will work cross-functionally with broadcast, digital, and talent to ideate social-first concepts, optimize content for each platform, and produce daily content.
The ideal candidate thrives in a fast-paced, high-pressure environment, brings impeccable editorial judgment — particularly around breaking news — and possesses the social acumen to navigate the ever-evolving digital landscape with confidence and creativity.
What You Will Do
Responsible for guiding the voice of ABC News brands on social media
Produce engaging content, including graphics and short-form video, for social platforms
Assist in the development and implementation of a social media strategy to drive followers, engagement, and conversation across all social accounts
Identify new social opportunities while partnering with internal stakeholders
Required Qualifications & Skills
Minimum three years of experience managing social media accounts within a news organization
Fluent in the Adobe suite
Intimate knowledge of the social media and digital landscape
Able to work under tight deadlines and high pressure
Clear and effective written and verbal communication skills
Adherence to the highest standards of journalism
Comfortable working closely with high-profile talent
Required Education
Bachelor’s degree or equivalent work experience.
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