The Senior Vice President of Global Marketing will lead the strategy and execution of marketing across TPR’s portfolio of tours, artists, and owned IP, driving ticket sales, strengthening brand equity, and deepening fan engagement. This role owns marketing performance end-to-end, operating at the intersection of marketing, ticketing, and tour economics. As a key member of the executive team, the SVP will scale a data-driven, AI-enabled marketing organization and partner cross-functionally to deliver measurable business impact .
The essential functions include, but are not limited to the following:
Global Marketing Strategy:
Oversee all elements of marketing including but not limited to digital advertising, radio, direct mail, email marketing, text marketing, market research, grassroots marketing, social media and creative design
Ensure alignment of marketing efforts with the overall business objectives, growth targets, and brand identity of the company.
Identify opportunities for brand expansion and increased revenue.
Translate business goals into scalable marketing frameworks that drive measurable ROI
Set direction, budget and strategy for overall campaigns and assign project leads
Brand Management & Positioning:
Lead the global brand positioning and ensure a consistent brand message across all regions and marketing channels for TPR.
Oversee the creation of compelling promotional materials and assets that reflect the brand’s vision and values.
Develop industry facing PR campaigns to promote TPR to broader industry
Fan Engagement & Ticket Sales:
Overseeing the end-to-end ticketing lifecycle, from systems integration to dynamic pricing strategy
Develop innovative fan engagement strategies to drive ticket sales and expand audience reach through digital, social, and experiential marketing.
Leverage data and market research to identify trends, target audiences, and optimize campaign performance.
Monitor ticket sales performance and adjust marketing efforts to maximize sales in both domestic and international markets.
Leadership & Team Management:
Lead and mentor marketing and ticketing team, providing guidance, setting performance goals, and fostering a culture of innovation and creativity.
Develop and manage the global marketing budget, ensuring efficient allocation of resources for maximum ROI.
Assess, evaluate, and report on overall team leadership, performance, morale and culture.
Will be a member of the Executive Team and collaborate with SVP of Touring, CEO and President on overall strategy and direction
Take a leading role in client communications regarding ongoing tour marketing and problem solving
Work with HR to identify and solve potential HR vulnerabilities and issues as they arise.
Market Research & Insights:
Oversee market research efforts to gain insights into consumer behavior, competitive trends, and market opportunities.
Use data-driven decision-making to enhance the effectiveness of marketing campaigns and improve market penetration.
Analyze campaign performance and provide regular reports to executive leadership, offering insights and recommendations for future strategy.
Identify and develop new strategic partnerships that advance the goals of Transparent Productions
Research and implement new marketing channels and technologies
Data, Analytics & AI-Driven Marketing
Lead a data-first marketing organization, leveraging analytics, predictive modeling, and AI tools to inform strategy and optimize performance
Establish KPI frameworks and reporting cadences that clearly measure campaign effectiveness and business impact
Implement and scale AI-enabled marketing workflows across targeting, personalization, content development, and campaign optimization
Continuously identify and best-in-class marketing technologies to improve efficiency, speed, and ROI
Strategic Marketing Partnerships & Revenue Expansion
Build and manage strategic partnerships with artists, managers, agents, promoters, venues, and brand partners
Identify and secure values-aligned partnerships, particularly within faith-based and family-friendly ecosystems
Serve as a senior leader in external communications, representing TPR with credibility and influence
Develop and scale a marketing services capability within TPR, leveraging the company’s audience, data, and channel expertise to support aligned external partners (e.g., labels, film studios, brands, and values-aligned organizations)
Identify and pursue incremental revenue opportunities by packaging TPR’s marketing capabilities (media, CRM, creative, audience access) into partner-facing solutions
Create integrated campaigns that allow partners to authentically engage TPR’s audience while enhancing, not diluting, core brand equity
Establish commercial frameworks, pricing models, and partnership structures that ensure profitability and strategic alignment
Partner cross-functionally to ensure external marketing initiatives complement tour marketing priorities and do not create internal resource conflicts
Build repeatable processes and offerings that position TPR as a go-to marketing partner within the Christian and family-friendly entertainment ecosystem
Senior marketing executive with deep experience in live entertainment, music, or a comparable consumer-driven industry
Proven track record of driving revenue growth and ticket sales through marketing leadership
Strategic thinker with a strong understanding of the relationship between marketing, ticketing, and tour economics
Demonstrated experience embedding AI and data into marketing practices to drive performance
Both highly analytical and instinctively creative—able to balance data with storytelling
Strong leadership presence with the ability to influence cross-functional stakeholders and executive teams
Builder mindset—capable of evolving infrastructure while implementing best-in-class practices
Passion for the Christian music space, with authenticity and alignment to mission and audience
Comfortable operating in a fast-paced, high-accountability, PE-backed environment
Hands-on leader who can dive into execution while maintaining a strategic, enterprise-level view
12+ years of progressive marketing leadership experience, with significant time in live entertainment, music, or a comparable consumer-driven industry
Proven track record of owning and driving revenue growth, with direct accountability for large-scale marketing budgets and performance outcomes
Demonstrated success leading multi-channel, multi-market campaigns with measurable impact on ticket sales or consumer conversion
Deep expertise in digital marketing, performance media, CRM, and audience development, with strong fluency in modern marketing technology stacks
Experience leveraging data, analytics, and AI-driven tools to inform strategy, optimize campaigns, and scale performance
Strong understanding of the intersection of marketing, ticketing, pricing, and live event economics
Proven ability to build, lead, and scale high-performing teams, including developing senior leaders
Experience operating in a fast-paced, high-growth, and performance-driven environment (experience in PE-backed or similarly results-oriented environments preferred)
Exceptional communication and leadership skills, with the ability to influence executive stakeholders, partners, and external clients
Alignment with and passion for the Christian music space and audience
Preferred:
Experience developing new revenue streams or marketing-led business lines (e.g., partnerships, media, or agency models)
Familiarity with brand partnerships, sponsorships, or integrated marketing programs
Ability to work for long periods at a computer/desk
Report to: CEO
Employment Status: Full-time, exempt
Salary Range: $150,000 - $200,000
Target Total Cash Range: $200,000 - $275,000
Target total cash represents this role’s annualized cash earning potential at target (base salary + target bonus). Target total cash is contingent on targeted company performance achievement and individual attainment of performance goals. Therefore, target total cash is not guaranteed earnings.
Some travel will be required. Will work some nights and weekends.
TPR is an Equal Opportunity Employer, drug free workplace, and complies with ADA regulations as applicable.
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